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As TK said, it’s a measurement of Consumer’s Willingness to spend their money and is going to be affected by their feelings of job security, prices (especially oil), news reports, etc. The University of Michigan I believe publishes an index, as does the Conference Board.
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That is a very good question, as consumer confidence is down to 50.4 %. Too bad they don’t say what the questions of confidence are. It’s also bad that it doesn’t end at 100%, as one confidence level was 111 %. Just another contrived figure. Have your own confidence and don’t worry about it, I guess. Be prepared for all contingencies.